Business Plan

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Business Plan
1.0 Executive Summary
The purpose of this business plan and whitepaper is to document and provide direction for current and future strategies within the company. This includes, but is not limited to sales, marketing, product development, and operations. Our goal is to execute our plan and build value for our brand, constituents, customers, and the community.
The advent of DeFi tech has reimagined financial services that are disintermediated, peer-to-peer, and censorship-resistant. Open financial systems unlock a new chapter in finance that is open, inclusive, and efficient. In the crypto space, there are many exciting and fast-growing developments in borrowing and lending, liquidity and yield services, and decentralized exchanges.
In this context, Coin intends to become a premier technology and financial services company focused on the next generation of consumers and asset classes in the crypto world. We aim to create a global digital decentralized network with a specialization in the transfer of digital assets. Our portfolio of value-added products and services empowers consumers in their financial and investment executions, in a supportive Coin ecosystem consisting of token buyers, users, financial institutions, partners, token sellers, etc.
The $COIN™ protocol and token are the two central elements of the Coin ecosystem. Built on Ethereum, the $COIN™ protocol provides the performance, scalability, and supportability necessary for all applications and blockchain-related use cases. On the other hand, the $COIN™ token is a primary means of exchange used to pay for the execution of smart contracts, and for compensation to liquidity providers and stakers in the Coin ecosystem. It acts as a network access token that will enable holders to execute Coin smart contracts, stake interest, execute governance rights, and more.
The Coin ecosystem contains smart contracts such as a staking smart contract that enables users to deposit and earn additional $COIN™ by locking and lending their existing holdings. Coin also deploys a governance smart contract that enables token holders to vote on the company and community-related decisions, including protocol upgrades, features, exchange listings, and more.
Last but not least, the Coin ecosystem offers two primary products for managing digital assets. Coin Wallet, an all-in-one cross-chain P2P decentralized cryptocurrency wallet, exchange, and assistant. Coin Wallet is a browser extension for popular Internet browsers such as Google Chrome and includes AI technology to execute transactions faster and provide insights to help users save time and money. Coin Swap is only a P2P cross-chain decentralized exchange that is compatible with any Internet web browser and does not require installation. It utlitizes the same atomic swap technology in the Coin Wallet; however, does not include a native wallet. This enables users to connect their favorite web3 cryptocurrency wallet (including Coin Wallet) and does not require the installation of a browser extension.
Supporting popular digital assets such as Bitcoin, Ethereum, and ERC20 tokens, Coin Wallet and Coin Swap leverages atomic swap technology using Hash Time Lock contracts to handle direct P2P trustless transactions. By using emerging technology, these timed contracts mimic and replace the need for custodians, middlemen, and escrow agents. 
To resolve the standard liquidity problem in the blockchain industry, COIN has built an alliance with Coinbase to leverage their order books to help execute trades that are related to each other. This is achieved by utilizing a matching algorithm between Coin and Coinbase order books to aid in providing liquidity in both markets. This encourages platform liquidity, volume, and fee revenue that is then used for COIN buyback programs and re-deposited back into the pool.
Coin adopts a sustainable revenue model, deriving fees from exchange listings and order execution. Half of the revenue is distributed to liquidity providers and makers which contribute to the ecosystem, which drives ecosystem expansion. The rest is used for $COIN™ buybacks to replenish the liquidity and staking reserves and drive demand interest.
Coin is a full-time commitment with a long-term roadmap extending till the end of 2021 and beyond, including network deployment, 3rd party wallet support, liquidity, and developer programs. We pride ourselves on being the only exchange, on the market, that is completely decentralized, non-custodial, cross-chain, with transactions on-chain, plus other unique features. We have a global marketing and advertising strategy to extend our brand, develop communities, and build customer loyalty.
COIN prides itself with a global team of technology veterans and an engineering-first mentality. Founder and CEO Damon Nam is a 16-year alumnus of Microsoft and has over 20 years of experience in the technology industry. Chief Technology Officer Byron Levels has 23 years of experience in technology, 8 years of which were spent at Microsoft. COIN has also assembled a team of notable advisors to help supplement the company in key areas of expertise, including blockchain, artificial intelligence (AI), and media and marketing. This includes Christina Apatow (Founder and CEO of FetchyFox), Pete Cashmore (Founder of news source Mashable), Alex Mashinsky (Founder and CEO of Celsius Network), and Jeremy Gardner (co-founder of Augur).
In summary, the Coin ecosystem seeks to create an open financial system composed of decentralized solutions that empower customers to execute financial transactions with freedom and simplicity. As DeFi technology evolves, we will always be forward-thinking and proactively building the future of financial services.
1.1 Key Objectives
To become a premier technology and financial services company focused on the next generation of consumers and asset classes in the world
Develop value-added products and services that help customers in executing secure global financial transactions with freedom and simplicity
Aid consumers in saving time and money
Create value in the $COIN™ token, network, and ecosystem
1.2 Mission
To develop decentralized solutions, using innovative technologies that empower the world to execute secure financial transactions with freedom and simplicity.
1.3 Vision
To create a network of decentralized tools that save consumers time and money.
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2.0 Company Summary
COIN XYZ, Inc. is a global online digital decentralized network with a specialization in the transfer of digital assets. It is a financial institution for retail and commercial users, driven by technology that provides a combination of investment and financial services via digital channels, for all digital assets. Coin seeks to create an open financial system composed of decentralized solutions that empower customers to execute financial transactions with freedom and simplicity. Coin also operates at the intersection of pop-culture, bridging the gap between the upcoming generations of consumers and traditional investment and financial services.
Blockchain attacks the very core of what retail and commercial banking has been for hundreds of years. They question everything from the necessity of a middleman, to the efficacy of checks, to the sustainability of traditional fee-based revenue models. Coin goes directly after consumers by offering technology-enhanced and customer service-rich financial services. We offer innovation driven by new technology and asset classes, in an industry that has failed to execute at the pace required by today’s consumers.
At Coin, we always challenge ourselves and our customers to be forward-thinking by proactively building the future of financial services using immersive user-experiences and innovative technology such as Web3, artificial intelligence, machine learning, and blockchain.
2.1 Company Ownership
COIN XYZ, Inc. is formed as a corporation in the territory of Delaware in the United States of America. Previous entities and assets of Coinvest LLC, Coinvest Labs LLC, and Coin International LLC, and Coin XYZ, Inc. have been absorbed by COIN XYZ, Inc.
2.2 Company Location
As an Internet business, Coin will attempt to facilitate all operations and transactions online through digital channels. The use of technology will enable the company to become more efficient in operations while minimizing expenses and the overall footprint. To comply with licensing requirements, Coin does recognize the requirement to have a physical office or offices, as well as a location to house specific business operations (including a location for specific roles to execute required business functions).
The territory of Delaware has been chosen as the company’s core jurisdiction for business registration and operations due to its progressive support of startup businesses and tax structure. As a company that will empower global customers, operations will also be supported by employees that work via remote locations all across the globe. The company will build an operating presence in New York. New York has been chosen as the best market to operate in the United States given its locale to the company’s legal counsels, the board of advisors, partners, and more. Additionally, New York City is a hub for the financial, technology, and blockchain sectors. The office in New York will be used for a mix of engineering, marketing, and customer-facing entities for business development and sales.
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3.0 $COIN™ Token and Ecosystem
Coin has a portfolio of value-added products and services that aid consumers in executing financial and investment services. The Coin ecosystem also consists of many parties including, but not limited to, token buyers, users, financial institutions, partners, token sellers, etc. all transferring value between each other. It is a network that utilizes $COIN™ as a means of support for its members and community.
$COIN™ Protocol and Token
Sending money or transferring value across the globe, in today’s world, should be simple in theory. With today’s technology, we expect transactions to be quick, secure, and mimic transferring value directly in-person. Unfortunately, this process is variably different when sending funds across the world using fiat currencies due to security validations, exchange rates, and third-party involvement from financial institutions. Take the example of an international bank wire or check deposit which can require several days before you have access to received funds and is inclusive of fees.
Cryptocurrency combats and solves this problem. With digital assets, we can remove the need for security validation and any involvement from third-parties. As a result, transactions are fast, significantly lower in fees, and extremely secure as transactions are recorded and verified on the blockchain. This potential has a tremendous impact when funds are required immediately.
Central to the Coin ecosystem is the $COIN™ token; a digital cryptonized asset and network access token that will enable holders to execute Coin smart contracts, stake interest, execute governance rights, and more. $COIN™ is a store of value, unit of account, record of investment, the primary means of exchange used to pay for the execution of all smart contract code, and for compensation to liquidity providers/stakers in the Coin ecosystem. $COIN™ also represents a stake in the Coin protocol and is the voting currency for all proposed protocol and platform changes by the community.
As the usage and adoption of the $COIN™ token increases, the token’s overall asset value appreciates in return. Amongst its business goals, Coin has a fiscal responsibility to increase $COIN™ token holder value. The company’s plan to achieve this includes:
Develop new products and services that utilize the $COIN™ token per Coin’s overall mission
Strictly manage the creation and distribution of all $COIN™ token assets available in the market
Drive the creation of new programs, partners, merchants, and businesses that accept $COIN™ token assets as a general payment or method of transferring value
Evangelize and drive the adoption of the $COIN™ token
Certify accredited companies that accept $COIN™ token assets

$COIN™ Token Standard
Performance, scalability, and supportability are necessary for all applications and blockchain-related use-cases. Coin has considered these factors upon developing its platform, token, and overall product roadmap. Ultimately, solidifying Ethereum as the platform of choice for its token issuance strategy. With its community’s large and extensive support, Coin and the $COIN™ protocol can ensure alignment with the latest developments and future roadmap on the Ethereum blockchain.
Ethereum is an open-source platform that facilitates the development of next-generation decentralized applications. Smart Contracts are a way of transporting anything of value — money, shares, or data — without an intermediary. Thus, enabling additional functionality to allow protocols to self-administer and self-execute specific instructions based upon conditions pre-programmed into the contract itself.
Harnessing an already well-established standard and blockchain like Ethereum reduces operating risk and helps align $COIN™ with a token standard that is robust, secure, and high performing.
Coin Staking Reserve
The $COIN™ reserve is a pool of tokens that is used as a means to supply tokens to reward long-term stakers of $COIN™ (as described in the preceding $COIN™ staking smart contract section). The Coin reserve is populated with 25% of the total circulating supply of $COIN™. Network revenue will be used for $COIN buybacks and then deposited into the Coin reserve for continuous replenishment to reward stakers (creating a continuous cycle and balanced flow of funds).
$COIN™ Staking Smart Contract
The $COIN™ smart contract enables users to deposit and earn additional $COIN™ rewards by lending their existing holdings. Staked tokens earn rewards and are returned in $COIN™ from the Coin staking reserve. The amount farmed is determined by the amount, rate of interest, and duration of the stake itself. Please note, while not planned for use at this time, this smart contract enables Coin to leverage and use these tokens for any purpose as needed. In turn, users are rewarded based upon the quantity, rate of interest, and amount of the token deposit.
$COIN™ Governance Smart Contract
Governance rights are a basic feature of Distributed Autonomous Organizations that entitle holders to influence the direction of the related products and services or basic protocol decisions. Governance rights help build community as token holders can be participants in the governance process and ensure decisions are not made solely by centralized parties or individuals.
Coin will deploy a governance smart contract that enables token holders to vote on the company and community-related decisions. This can include but is not limited to, protocol upgrades, features, exchange listings, and more. Token holders will be able to deposit $COIN™ into the smart contract for an equivalent weighted value in votes. Thus, allowing larger token holders to have a larger influence on all proposed votes. For example, 1000 deposited $COIN™ is equivalent to 1 votes. Immediately following a deposit into the smart contract, Coin Exchange will enable an option for voting within the dApp. Tokens deposited into the governance smart contract are held for a period of thirty days and then returned back to the voters wallet address used for the deposit.
Coin Wallet
Coin Wallet is an all-in-one cross-chain P2P decentralized cryptocurrency wallet, exchange, and assistant powered by atomic swaps and artificial intelligence (AI) technology. Coin Wallet includes an integrated cryptocurrency wallet for users to store popular digital assets such as Bitcoin, Ethereum, ERC20 supported tokens, and more. For exchanging assets, Coin Wallet leverages atomic swap technology using Hash Time Lock contracts to handle direct peer-to-peer trustless transactions. By using emerging technology, these timed contracts mimic and replace the need for custodians, middlemen, and escrow agents. Thus, ensuring the most secure method of transferring value, as transactions are direct between users. This makes Coin Wallet non-susceptible to hacks as users are the only custodians that have, and can access their tokens.
Coin Wallet also includes browser extension support for the Internet’s most popular web browsers such as Google Chrome and Safari. When installed, the browser extension extends its capability by using AI technology to execute transactions faster and provide insights to help users save time and money. Similar to Grammarly’s grammar recognition, Coin Wallet includes an assistant that can recognize finance and blockchain-related keywords from any webpage. This allows Coin to provide education, pricing information, or help consumers execute financial transactions directly from any webpage with an input field. For example, users can send, receive, and exchange transactions in a guided process or simply by using text commands such as “Send $50 Bitcoin to @cryptojane”. What is currently considered a complex task that requires navigating to a company website, can now be completed in a matter of seconds while browsing the web. Dubbed the Grammarly of Crypto, Coin Wallet creates a seamless, unified experience while browsing the Internet to help bridge the gap and bring cryptocurrencies to the masses.
The Coin Wallet contains a native wallet and open-source library that allows for the removal of counterparty risk when exchanging between parties through the use of Hash Time-Locked Contracts (HTLCs). The wallet library also leverages disposable smart contracts that are created, deployed, and owned by the user. Thus enabling users to manage and control their security.
Coin Swap
Coin Swap is a P2P cross-chain decentralized exchange that is compatible with any Internet web browser. It utlitizes the same atomic swap technology in the Coin Wallet; however, does not include a native wallet and the Coin AI assistant. This enables users to connect their favorite web3 cryptocurrency wallet (including Coin Wallet) and does not require the installation of a browser extension.
Coin Wallet and Coin Swap token exchange technology is powered by atomic swap technology. Atomic swaps are self-enforcing exchange contracts that allow cryptocurrencies to be traded peer-to-peer without the need for any trusted entity or third party. The idea of peer-to-peer atomic swaps has been discussed by many but was credited to Tier Nolan in 2013 in the following explanation: https://bitcointalk.org/index.php?topic=193281.msg2224949#msg2224949​
Atomic swaps use hash timelock contract technology (HTLC) by which a smart contract will lock transactions and requires verification from both parties before an exchange is executed. The two core components of the HTLC technology from user-generated contracts include:
HashLock technology enables locking contracts with a special key that only the depositor can access. The deposited asset can only be unlocked with this special key.
TimeLock technology ensures the transaction occurs within a given timeframe. In the event the transaction is not completed, the tokens are safely returned to the depositor. These programmatic time constraints add an extra layer of security and assurance of successful execution or refund.
Users and their counterparties can use atomic swaps to eliminate the need for custody and settlement from any third party. Thus making it a great option to exchange cryptocurrencies against current third-party solutions such as centralized exchange and custody solutions that are susceptible to hacks, misappropriation of funds, etc.
Order Book Liquidity
Liquidity is a standard problem within the blockchain industry. Without it, it becomes inherently difficult to transfer value between peers. Most companies experience a chicken-before-the-egg problem as a result. For example, thin order books due to the inability to acquire users, and vice-versa; resulting in low volume. To support the growth of the platform, ecosystem, and overall network, Coin must ensure there is sufficient liquidity in the exchange and the overall market. This includes, but is not limited to, the Coin network, 3rd-party centralized and decentralized exchanges, and more.
One of Coin’s solutions is to leverage its liquidity agreement with Coinbase to supplement orders by utilizing Coinbase’s order books and liquidity. Coin Exchange’s algorithm will first seek orders across the Coin network (decentralized and non-custodial). If the algorithm cannot sufficiently match the order, the system will resort to matching the order through Coinbase’s order book via APIs connected through the Coin Exchange. Integrating with one of the best-in-breed companies in the industry helps Coin provide a seamless experience for consumers in the short-term while the network gains critical mass. Longer-term, Coin order books should have the necessary depth to immediately fill all orders as more users adopt the platform.
Coin drives activities to develop its ecosystem to encourage:
The adoption and use of the Coin protocol
Further the development of the $COIN™ protocol, token, and associated products and services
As more participants join the ecosystem, the community rapidly increases in size through network effects. As the overall ecosystem grows, transaction volumes increase and drive the buyback of $COIN™ to replenish the $COIN™ staking reserve. In turn, the demand for the $COIN™ token will appreciate organically. But most importantly, community transactions increase and become perpetual.
We now live in a digital age where it’s time to establish new protocols for transferring value across all industries and verticals. Protocols that are fast, secure, completely transparent, and borderless. Digital assets and smart contracts will inevitably help redefine old business practices and resolve use cases that are slow, expensive, lack trust, and benefit central authorities. Moving forward, Coin will drive the Coin protocol as the new protocol and default mechanism for transferring value and governing the Coin network.
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4.0 $COIN™ Token Liquidity
When we began our journey, the company deemed $COIN™ a security and registered offerings with the United States Securities and Exchange Commission (CIK# 0001733261). Given the lack of support surrounding cryptocurrencies and its respective regulations, the company took a proactive stance to protect its token holders and the overall company. Coin also forecasted that other peers in the industry, including exchanges, would follow suit and support compliant companies with the appropriate licenses as required by regulating bodies. Unfortunately, many in the industry have yet to adopt these requirements due to costs or lack of clarity from regulators; as a result, liquidity for the company is locked, as both decentralized and centralized exchanges are not legally able to list the $COIN™ token.
Fast forward to today, the Coin network is now operational for users to consume with direct use for $COIN™. $COIN™, as a token, has utility within the network to provide liquidity and collateral for the network to operate. These conditions warrant specific use for the token in the overall Coin ecosystem. As a result, the company has decided to convert $COIN™ from a security to a utility token. Thus, unlocking the power of the token itself as well as its liquidity and ability for listings on exchanges across the industry.
Liquidity and volume are standard problems within the blockchain industry. Without both, it becomes inherently difficult to transfer value across peers. We, at Coin, understand that token holders require the utmost liquidity and volume to transfer value and meet their personal financial management goals. Therefore, Coin has developed a short and long-term $COIN™ token liquidity strategy to support these objectives. The strategies include, but are not limited to, a liquidity token offering that will support the creation of liquidity pools, exchange listings, market makers, marketing, and further network development. The liquidity token offering enables the company to raise tokens to execute its token liquidity strategy to create liquidity and volume for $COIN™. Additionally, expand the Coin community and increase the number of members that can evangelize Coin’s products and services out in the market.
The details of the liquidity token offering are documented in section 12.0.
Short-Term
Short-term liquidity will be facilitated using the following:
$COIN™ Liquidity Token Offering
Funding to help support the execution of the $COIN™ token liquidity strategy and other company operations such as marketing, engineering, and more
Decentralized Liquidity Pools and Exchanges
Coin Exchange - Coin will offer the $COIN™ token on its platform
Uniswap - Coin’s liquidity offering with TrustSwap will directly result in the creation of an official Uniswap pool for $COIN™
Centralized Liquidity Pools and Exchanges
A portion of the tokens raised from Coin's liquidity offering with TrustSwap will be leveraged for listing on a top-tier centralized exchange. Through Coin’s network, the company is targeting to integrate with a tier-one exchange such as Binance, Huobi, OKEX, etc.
Market Making
A portion of the tokens raised from Coin’s liquidity offering with TrustSwap will be leveraged for professional third-party market-making services to ensure volume and liquidity flow evenly across all channels $COIN™ is available on.
Long-Term
Long-term liquidity will be facilitated using the following:
Onramps
Fiat-to-Crypto: Moonpay money services via credit/debit, Apple Pay, and support bank accounts
Offramps
Crypto-to-Fiat: Moonpay money services via supported bank accounts
Additional Decentralized and Centralized Liquidity Pools and Exchanges
To be determined and provided in the future
For fiat currencies, Coin has partnered with liquidity provider, MoonPay, to help increase the ability to buy and sell the $COIN™ token using legacy banking methods. This enables non-crypto enthusiasts to access and a method to seamlessly acquire $COIN™ without requiring knowledge of digital currencies themselves. For digital currencies, Coin will provide its liquidity by way of our platforms to non-US customers. This strategy also aims to increase the usage and adoption of Coin platforms.
Longer-term, Coin aims to increase liquidity by continuing to list on compliant centralized and decentralized exchanges. Coin will also look to continue to partner with additional liquidity providers to increase the number of options available for fiat and crypto on/off-ramps.
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5.0 Coin Revenue Model
Coin incurs revenue from the following fees:
Exchange listings
Exchange order execution
Exchange Listings
In support of decentralization and distributed management of the Coin Exchange platform, Coin empowers anyone to list a new token on the platform. Thus removing centralized or unfavorable management of access for any asset in the industry by Coin or any 3rd party. To minimize fraud or rogue token listings, Coin requires payments for listing in $COIN™. The $COIN™ tokens are deposited into the Coin staking reserve to replenish the pool for stakers.
Exchange Order Execution
Coin Exchange is also a secure exchange for digital assets with an order book matching system that pairs user orders together. The platform caters to retail consumers seeking to exchange assets securely and with ease. Users can place exchange orders using the following conditions:
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Price - The targeted price the user elects to purchase the digital asset at or better
Amount - The targeted amount the user elects to purchase, or exchange, of the desired digital asset
Once an exchange order is submitted, the order is placed on an open order book in the system. The system pairs and matches orders based upon each user’s conditions. Once an exchange pair is found and meets the conditions for both users, the exchange order is executed and the digital assets are exchanged between both parties. Thus, resulting in the digital assets transferring from one wallet to another. Coin will incur fee revenue of 1% from the taker in the transaction.
Revenue Distribution
Coin is focused on creating a decentralized autonomous organization with products managed by the users of the Coin network. Coin Exchange is the first of those efforts which directly incentivizes and rewards those that directly use and/or contribute to the system. More specifically, liquidity providers and makers help provide liquidity to the system. In return, 50% of all system fee revenue is distributed to these providers based upon the duration of the liquidity loaned.
The other 50% of fee revenue goes directly into the buyback of $COIN™ to replenish the Coin staking reserve to replenish the pool for stakers. Both distributions every week.
The model incentivizes users on the network to create liquidity and aid in order execution. Additionally, it encourages users to purchase and stake $COIN™. $COIN™ buybacks also remove supply from the open market which results in value appreciation. This effort creates a system network and virtuous cycle that facilitates utility for any user seeking to transact with digital assets and rewards all users participating in the network.
By leveraging emerging technology and operating over the Internet, Coin can automate traditional transactions that are currently handled by humans. As a result, this reduces overhead and expenses while offering reduced fees in comparison to the competition today.
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6.0 Market and Industry Analysis Summary
The Rise of DeFi
The advent of Bitcoin has ignited imagination for the creation of financial services that are disintermediated, peer-to-peer, and censorship-resistant. The proliferation of DeFi protocols has turned this vision into reality. In its most basic form, DeFi protocols are open-source platforms that aim to create a financial system for everyone without the need for a centralized authority.
2020 is shaping to be the year of the DeFi tech. According to DeFi Pulse, over USD 11 billion of value is locked in DeFi protocols as of October 2020. These protocols use blockchain-based smart contracts and decentralized applications (dApps) to build financial software without the need for a middle man. Some of the most popular and fastest-growing segments within DeFi include borrowing and lending, liquidity and yield services, and decentralized exchanges.
The Compound protocol is the perfect example of an open financial application in action. Compound is a lending service built on Ethereum. It allows borrowers to take out loans and lenders to provide loans by providing their crypto assets. When you supply ETH or other ERC20 tokens to Compound, you receive cTokens which represent both your tokens and any interests you earn by lending them. The interest rates are determined by the supply and demand of each crypto asset and are calculated with every block mined. Furthermore, you can transfer, trade, or use the cTokens in other smart contracts and applications.
Decentralized Exchanges
One of the most exciting subsets of DeFi tech is the concept of a decentralized exchange (DEX). Simply put, DEX platforms allow the trading of crypto assets without the need to store them on the exchange itself. This not only reduces the risk of hacking, theft, and data breach, but also prevents market manipulation and misconduct typical in legacy trading systems. DEX achieves decentralized trading by either matching orders from buyers and sellers, entirely on-chain, or making use of funding pools rather than order books.
According to the Cointelegraph, the total trading volume of the entire DEX sector in 2019 was only USD 2.4 billion. By contrast, in August 2020 alone, DEX platforms saw more than USD 11.6 billion in trading volume, almost five times that of the entire 2019, and nearly three times July’s trading volume of USD 4.4 billion.
​Uniswap is a DEX built on top of Ethereum which allows for automated liquidity and is currently the largest DEX by trading volume. With total value locked at USD 1.7 billion, its 24-hour trading volume has crossed over USD 1 billion, exceeding that of Coinbase, the largest U.S.-based centralized exchange. Because Uniswap is designed to be more customizable than centralized exchanges, traders can choose and list tokens they want to transact in - currently it boasts more than 6,000 tokens.
With our legacy, centralized, and exclusionary financial system (which negatively affects much of our society), DeFi represents a real departure and new chapter in finance that is open, inclusive, and efficient. According to the Fintech Blueprint, “as DeFi assets approach $10 billion, one narrative we may see is that crypto is a completely separate, new sphere of economics and finance.” Likely, growth in DeFi will only accelerate.
6.1 Market Segmentation
COIN XYZ, Inc. will focus on the following audiences:
GEN XYZ - Millennials of age 40 and younger
The population of 1.7B consumers that are currently unbanked
US Unbanked: 25M
US Underbanked: 55M
Consumers and business that seek alternatives that are progressive, fresh, simple, and support technology and access to digital assets
Fiat currency driven individuals that represent 99% of the non-digital assets global market
The non-technical consumer that seeks to participate in the blockchain revolution
Consumers, businesses, and institutions that seek secure fiat and digital asset payment options
6.2 Adoption Patterns
Current user experiences and processes in the finance and blockchain industries deter the average consumer from entering the market. Coupled with security issues and negative sentiment from scams and bad actors, consumers are hesitant to deploy funds and embrace the revolution. Through research, we have discovered that consumers are willing to overcome these fears by trusting compliant companies with products and services that offer simplicity, ease-of-use, and brand trust (and reputation from secure technology, people, and processes).
Digital Assets
Younger generations seek new, trendy, fresh alternatives to traditional financial services provided by banks and large incumbents that currently dominate the space. The reputation of these large banks has continued to decrease over time due to fraudulent activities, fee schedules, poor customer service, and more. Millennials also seek convenient user experiences that require less screen time, no live human interaction, and autonomous management. As attention spans continue to decrease, ease-of-use and access become increasingly more important so that consumers can spend more time where it matters most… Life.
To date, possible barriers to entry for digital assets could include the costs and timing associated with mining fees. Transaction speeds on the blockchain often deter it from becoming a viable payment alternative. Additionally, the risk of unforeseen regulation could impede the current momentum in the overall blockchain industry. However, we are slowly starting to experience a paradigm shift including increased adoption for digital assets among consumers, businesses, corporations, and financial institutions. Coin is willing to assume the associated risks given our early mover advantage.
The industry has been driven largely by the trend of decentralization and a movement that steers clear of traditional banking activities. After the 2008 financial crisis, consumer confidence and trust in banking institutions decreased significantly as this period uncovered unfavorable and illegal business practices. This, in part, spurred the innovation of blockchain and cryptocurrencies. Over the years, we’ve experienced an increased effort to create solutions that aid in the execution of financial services more directly and transparently. Additionally, eliminating middlemen and ultimately lowering the time and fees associated with these transactions.
In personal finance, trust, freedom, flexibility, and value have continued to be strong tenets that resonate with all consumers. Consumers continue to seek personal finance solutions that have limited restrictions, discounted options, and low-to-no fee schedules. Banks and exchanges have begun to deploy discounted financial services including no-cost and no-fees to incentivize and attract new customers. Alternately, benefits, and programs that reward users for usage or utilization. Thus often creating a system of competition or gamification that is more engaging and adds “stickiness” to a product or service.
Younger consumers are continuing to seek products and services created by legitimate, credible, and trustworthy companies that enable financial independence. More specifically, the ability to disconnect from traditional banks and manage their own money. Forecasts suggest that the trend will continue amongst the newer generations as the trend of financial independence grows, on-demand lifestyle services increase, and global internet connectivity becomes more prominent.
As with any business model in the new millennium, we must adapt our strategy to the customer and market trends, while maintaining the consistency of our brand and delivery.
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7.0 Implementation Strategy and Roadmap

Coin is a long-term full-time commitment for our organization and the liquidity token offering represents another milestone for the company. A successful token offering enables Coin to continue the development of its product vision and programs to support its mission. Once concluded, the company will leverage the raised tokens to scale the team for plans and expansion as indicated in the immediate short-term roadmap.
A key part of our strategy is to focus on deploying products and services per customer expectations regarding functionality and timing. In turn, developing customer loyalty. Coin will release and deploy its products and services in three phases over the next year:
Phase One (Q4 2020): Network Deployment and Liquidity
Business
Execution of the Short-Term Coin Liquidity Strategy listed in section 4.0 $COIN Token Liquidity
Engineering
MainNet for Coin Exchange (Decentralized Exchange)
MainNet for Coin governance smart contract
MainNet for $COIN™ staking smart contract
In this phase, the company will deploy all Coin system components in the network onto MainNet. They will also serve as the company’s core technologies and foundation to support its future offerings. Additionally, build trust and credibility by demonstrating that the company is capable of developing and deploying a large-scale global financial network.
Phase Two (Q1 2021): Additional 3rd Party Support and Liquidity
Business
Token Partnerships
Add CEX Listings
Engineering
3rd Party Staking
3rd Party Tokens
In this phase, the company will add new tokens to the Coin Exchange including the ability to stake and yield interest on 3rd party tokens. To continue its liquidity strategy, Coin plans to extend additional listings on decentralized and centralized exchanges.
Phase Three (Q2 2021): 3rd Party Wallet Support, Developer Programs, and Performance Upgrades
Business
Wallet Partnerships
Developer Programs
Engineering
3rd Party Wallet Integration
Bitcoin Lightning Network Upgrade
Ethereum Layer 2 Scaling
Developer Kit/API
In this phase, the company will add support to connect to popular 3rd party wallets such as Metamask, Torus, and more. Coin plans to upgrade protocol support to increase performance for the platform. Lastly, the company will release its developer kits and programs to empower developers to build and extend capabilities on top of existing open-source Coin products and services.
As the world evolves into a cashless society, consumers and businesses seek secure financial and custodial products and services for their assets. COIN XYZ, Inc. provides a portfolio of products and services that empower the world to execute these services through a compliant trusted company or independently themselves. As the company gains traction in the adoption of Coin into the marketplace, we will look to expand the company product portfolio to increase growth and overall revenue. As a company, we will look to develop products that align with market demand based upon continued market research.
The current roadmap extends through the end of 2021. Beyond that, current programs will be created, iterated, and improved. Meanwhile, new tools and features will be developed based on community feedback and new technology improvements. Coin recognizes that the company is only as strong as the community it serves. Therefore, the company aims to offer direct lines of communication for support and feedback to meet the needs of its community.
​
8.0 Competition and Value Proposition
The market for cryptocurrency exchanges in the blockchain industry is very saturated with many global players, both centralized and decentralized. This includes a mix of small entities and large corporations. Some exchanges are completely owned by the users in the network or conversely centralized under the shareholders of the corporate entity. From a technology perspective, the product offerings are completely fragmented with some exchanges supporting only a single-threaded blockchain such as Ethereum (ERC20) or cross-chain and multiple blockchain protocols. This also doesn’t account for the variety of offerings that align with or may be limited to operations due to local law and jurisdictions.
Centralized exchanges are intermediaries that facilitate buyers and sellers to trade cryptocurrencies. Binance, Kucoin, and Coinbase are some of the largest and most popular centralized exchanges. However, they come with problems from the legacy financial system, such as censorship (need for AML/KYC), risks of hack and data breach, and market manipulation. For example, Korea’s largest crypto exchange Bithumb was raided by the police in September 2020 for fraud allegations. In the same month, Kucoin was hacked with over $150 million of exchange funds compromised.
Decentralized exchanges, such as IDEX and Bancor, promise to solve many of these issues. The largest one, Uniswap, has grown from a project funded by an Ethereum Foundation grant in the short span of three years. Effectively, it is an automated liquidity protocol with no order book or centralized party. With $15 billion of trading volume in September 2020, it is the fourth largest crypto exchange in the world.
Despite the number of players in the industry, ironically there are very few exchanges on the market that are completely decentralized, non-custodial, cross-chain, with transactions that occur on-chain. Non-custodial exchanges still host an off-chain order book on a centralized server. And even within the DeFi industry, centralized fiat on-ramps are still the first step to enter the market. There are other trade-offs on matching/execution speed and privacy that push exchange designs toward more centralization. Given this reality, the exchange industry has yet to mature and still requires a period of transition to become truly decentralized. Coin sets out to provide people with a decentralized exchange mechanism that prioritizes freedom, privacy, and security; important values that centralized exchanges cannot provide.
We pride ourselves on offering many unique features that other decentralized exchanges are lacking. While some decentralized exchanges can enable peer-to-peer trade without the need for KYC like we do, the first obvious difference traders will experience is that Coin offers an AI-powered assistant and a browser extension. This drastically improves the user experience over other decentralized exchanges, which are heavily manual desktop applications.
Furthermore, Coin supports cross-chain trades (such as Bitcoin) and is entirely non-custodial, features that other decentralized exchanges do not offer. Finally, Coin offers other unique functionalities including an atomic swap engine, on-chain settlement, staking support, and revenue sharing. On the last point, it is worth noting that even though Uniswap has recently launched the UNI token, the revenues from Uniswap currently flow solely to liquidity providers, not UNI holders.
Coin Exchange challenges the status quo in the finance and blockchain industries. Many financial brokerages, online banking, and cryptocurrency exchange experiences are largely operated under the same UX format. While we understand that there are standard templates for execution and customer expectations in various products or services, the Coin Exchange product intends to push boundaries by creating new user experiences, interactions, and levels of engagement that consumers are comfortably familiar with; however, do not exist in our industry today. Similar to Snapchat creating a paradigm shift in communications through the format of media, Coin aims to redefine finance through new experiences such as automation, voice, and more.
Demographics
Coin aims to differentiate itself from existing financial institutions and blockchain companies by focusing on the world’s next generation of consumers and wealth. More specifically, generation X, millennials, generation Z, and beyond. These audiences have interests and expectations that require a different set of user experiences, interactions, conveniences, and services that current providers do not focus on, or offer, today. Existing companies, in both of these industries, lack focus on younger generations and their desire for a “cool”, “exclusive”, or “wow” factor.
Coin aims to reach these audiences with a combination of targeted marketing campaigns and products and services that cater specifically to this audience’s interests. This includes, but is not limited to marketing distribution on mediums that these audiences are known to frequently visit. Additionally, marketing methods that are known to be more effective in reach and ROI for the younger generations. From a product perspective, we plan to implement solutions that cater to behavioral interests and demands. For example, over-the-air and on-demand services that offer simplicity, convenience, and are specifically tailored towards the lifestyle interests of future generations.
Decentralized Offerings
Coin has a wide range of products and services in its product ecosystem. We believe that all asset classes will be tokenized in the future. Unlike traditional financial institutions today, Coin will focus on the management, investment, and liquidity of these assets including digital currencies, commodities, stocks, and bonds. As society moves towards a cashless society, we see this as an opportunity to become a leader in providing secure online transactions in the financial industry for these new asset classes. All in a trustless and P2P manner that does not require 3rd party input or interaction.
Traditional financial services are typically facilitated through a centralized entity and include the review or approval of a human. Meanwhile, there are other companies and efforts on the other side of the spectrum that is largely focused on creating decentralized-only solutions. At Coin, we believe in an open financial system that empowers consumers with the freedom, flexibility, and simplicity to manage their finances by individual choice. For decentralized solutions, this includes financial services that are largely facilitated through the use of technology, autonomous smart contracts, and computer software to aid in replacing centralized service and/or human involvement. Thus, being more efficient, by reducing operational costs and overhead that are unnecessary to function as a business.
Simplicity
In the blockchain industry today, product execution tends to focus solely on a very technical audience. Failing companies will often neglect the average consumer (which we believe is the larger share and greater opportunity). Current user experiences, interfaces, and interactions are too complex and offer another barrier of friction to the mass market. Successful companies in the future will be required to think outside the box and develop new UX, UI, and methods of interactions to overcome this. New intuitive experiences that offer significant value and differentiation and don't require user education. At Coin, our values and overall mission are built on the premise of simplicity, from operations to execution to deployment. Coin Exchange is one of many experiences from Coin that reinforces this premise and offers the average user a means to participate in personal online banking and the digital assets revolution with ease.
Value
Value is commonly measured in return-on-investment (ROI). Perceived value can be extracted in many other ways including usefulness, convenience, and utility. Coin’s combination of services within the realm of traditional finance and digital assets creates a unique set of offerings that the finance and blockchain industry has yet to witness. Coin Exchange’s fee schedule and pricing structure are extremely competitive within the industry. Our value proposition is very strong when you consider these factors versus the features, benefits, and value consumers receive in return.
​
9.0 Marketing and Advertising Strategy
Our marketing and advertising strategy is to reach the largest number of people within our target audience to expand our brand across the globe. The strategy focuses on three solid points:
Extending the brand globally as a secure, trusted, compliant company
Develop communities that help evangelize the brand on the company’s behalf
Building customer loyalty through simple and superior products and services
These points will be achieved by executing the following marketing activities:
Social Media
By leveraging the power of the Internet, Coin will build and connect communities that follow our brand at a very limited cost. The primary source of this effort will be focused on distribution information and updates to our users; however, will also seek to grow engagement, exposure, and interest with targeted Internet campaigns including giveaways, etc. Additionally, we plan to create product commercials with the potential of creating broad viral connections. Image-based platforms will lend themselves well to displaying content while messaging applications allow for feedback and more interactive sessions.
Coin will leverage the following outlets to help provide exposure:
​
Social Media
Facebook
Twitter
Instagram
Blog Articles
Medium
Video Distribution
YouTube
Blockchain Specific
Forums
Bitcointalk
Reddit
Messaging Applications
Telegram
Brand Ambassadors
Brand exposure and representation will be extended through the use of our ambassador program. Brand ambassadors will help represent the brand for promotional activities such as meet-ups, events, etc. Ambassadors will help reinforce the company’s products and services to their local communities around the world where Coin may or may not have a physical presence.
Email Campaigns
Coin plans to create a robust email marketing campaign to keep our subscribed mailing lists informed to drive targeted users to company and partner assets all over the Internet. Coin’s mailing lists currently consist of over ten-thousand registered email addresses of users that opted-in through the Coin website, products, etc.
Beta Programs
Coin will deploy beta testing programs with select audiences to generate exposure, excitement, and demand for Coin products and services.
Giveaways and Promotions
Coin will open the following giveaways and promotions to raise awareness and drive specific activities and promotions:
Free company swag
Weekly $BTC and $COIN™ giveaways
Influencer Marketing
Coin plans to leverage a combination of influencers in different industries, audiences, etc. to extend its reach and exposure. Influencers will be tasked to create content on various platforms related to the Coin brand, products, and services.
Consumer Influencers
Cryptocurrency Influencers
Sponsorships/Donations
Coin will sponsor and make donations to individuals and organizations that can help drive awareness and new users into the Coin ecosystem. Efforts include:
Coin will seek sponsorships and collaborate with influencers to accelerate brand awareness.
Product/token representation through various spokespersons and organizations
Product/tokens will be donated to different organizations that align with the brand in exchange for brand recognition
Conferences, Events, and Demos
Coin plans to attend major events/conferences to evangelize and demo company products and services. Our first marketing activities will involve attending and/or creating events and conferences, which allow us to demonstrate products to our respective target audiences. These live demos are proven to have a higher conversion rate, will attract our target audience, and scales a large number of potential customers at one time; yet utilizes the least amount of company resources. Thus increasing brand awareness and adoption as company representatives interact directly with potential end customers. Examples include, but are not limited to events, conferences, hackathons, meetups, etc.
The following are examples of targeted conferences and events for this effort:
Consumer
Money 20/20
CES
SxSW
Crypto
​
Consensus
RepubliCON
SF Blockchain Week
Coin also plans to create events that attract our target audiences to generate brand and product recognition. Additionally, we plan to create collateral to support each campaign and to distribute it accordingly.
Digital Ads
Digital ads through the appropriate distribution networks and applications have proven to be highly effective in assisting with CTR and conversions. Coin plans to create and purchase display ad space to drive targeted users to company and partner assets all over the Internet.
Coin will leverage the following outlets for this effort:
Google
Facebook
Twitter
YouTube
Instagram
Public Relations
Coin plans to hire a Public Relations firm to build relationships and connect with various media outlets to maximize our brand and product exposure. We will also leverage the power of free online PR sites to increase our overall brand awareness on the web. This function also increases our SEO (Search Engine Optimization) results when people search for our products or company on the web.
Community Campaigns
Coin will create specific campaigns to help create a connection and community with the overall COIN brand. These activities include, but are not limited to, content and campaigns that engage new users and existing communities consistently:
​
AMA video series - As a company, we will hold “ask me anything” live video series where token holders, fans, and community members can ask questions to select Coin team members, advisors, and representatives.
“Coin Hacks” Hackathons - Occasionally “hacking” competitions that encourage developers to compete by rapidly building solutions that help the Coin ecosystem.
​
10.0 Customer Acquisition Strategy
Customer acquisition is a critical success factor for any business, regardless of industry, age, and size. It enables businesses to make money and have the resources to meet costs, pay employees, reinvest in growth, demonstrate evidence of traction, and more. The goal of Coin’s customer acquisition process is to create a systematic, sustainable user acquisition strategy that attracts our target audience while increasing the adoption of our products and services. Additionally, the strategy should be agile enough to evolve with new trends and changes in the market.
Revenue Sharing
Unlike many other companies in the blockchain industry, Coin intends to transition its business to operate as a decentralized autonomous organization (DAO). Thus, giving the control and power of the organization to the users of the network. To reward its users and $COIN™ token holders, Coin intends to redistribute all platform revenue back into the network. Revenue will be used for $COIN™ buybacks which will then reward stakers in the network. Therefore, creating a continuous cycle of revenue → buybacks → stakers → exchanges.
Staking Programs
The revitalization of the blockchain industry in the middle of 2020 has been sparked by the interest in decentralized finance (DeFi) applications. With blockchain at its core, DeFi is the notion of leveraging technology to replace traditional banking functions through decentralized products and services. Coin plans to leverage similar programs to attract new users to its platforms. More specifically this includes, but is not limited to, staking. As previously mentioned, staking enables users to deposit and earn additional tokens from locking and lending their existing holdings. The Coin network enables this functionality which in turn should aid in acquiring new users.
Fiat On-Ramps and Off-Ramps for Digital Assets
Liquidity for digital assets remains a large issue within the blockchain industry due to a variety of factors including the lack of support from banks, regulation, risk appetite. Progressive startups and companies are beginning to embrace the opportunities for revenue as the industry grows in interest and adoption. At present, few companies offer onramp and offramp solutions for consumers, forcing users to often leverage multiple companies and solutions for the execution, transfer, purchase, and selling of digital assets. This complexity increases friction and hinders the growth, usage, and adoption of the overall industry. By partnering with companies such as MoonPay, Coin can offer a single solution that enables users to transact seamlessly between all assets in their Coin account for the utmost liquidity and convenience.
Application Support
Coin’s vision has always been to simplify digital assets. Inclusive of the vision is to remove all friction and barriers-to-entry so there are no challenges for users to join the Coin ecosystem. For example, mobile app downloads have continued to decrease year-over-year over the past decade. For mass adoption to occur, we believe that new user experience, interactions, and input methods are required. With that, Coin aspires to bring finance and investing to environments users are already operating in and comfortable with.
Coin Exchange leverages a technology stack that enables cross-platform support beyond traditional web and mobile methodologies. More specifically, Coin Exchange and a user account on Coin can be accessed via web browser extensions for popular Internet web browsers. Therefore users can obtain value in Coin services without having to visit the Coin website or mobile app. This level of access and convenience is currently unparalleled in the industry.
​
11.0 Critical Success Factors
Recruiting and Retaining Talent
The most important key to success for the company is recruiting. The company’s performance is based upon execution which is directly correlated with the individuals that are employed by COIN XYZ, Inc. At Coin, the company leverages a variety of tools and programs to recruit new employees. This includes posting career opportunities on both the Coin corporate and other job listing websites. Additionally, offering internal and external employee referral incentive programs.
As a new company, Coin recruits and competes from the same talent pool all companies have access to. These pools are amongst the likes of other competing companies such as small startups to large established corporations with strong brand recognition. To ensure success, Coin must remain flexible in our corporate recruiting strategy and employee benefits to attract and retain the best talent possible. This includes, but is not limited to, remote work, flexible hours, competitive compensation packages, and more. For example, recruiting in a single geographic area limits the pool of candidates for the company to consider. Each company benefit variably reduces the size of each candidate pool; therefore, it’s imperative to offer the best balance of each benefit possible to build a strong pipeline of talent to recruit from.
Equally as important as recruiting is retaining the talent that is brought into the organization. More specifically, current employees within the organization. Often, many companies put an emphasis on building strong recruiting programs to attract talent. However, fail to implement programs and strategies to retain them. To circumvent this, the company has built programs with measurable results to monitor employee health and work/life balance. These include programs to aid in employee performance, career growth, employee satisfaction, utilization, and more. With a focus on both recruiting and retaining strong talent, Coin can employ the necessary employees to help drive the next generation of financial products and services for the world.
Brand Marketing
We at Coin believe that products and services should sell themselves. Therefore it is our responsibility to educate and raise awareness of the product and overall brand. Successful execution of our marketing strategy will result in the adoption of both.
We also realize that a strong brand has collateral advantages. These include, but are not limited to, customer interactions, employee communications, corporate philosophy, and advertising/marketing efforts. If these components do not consistently reinforce our brand, we risk having dissatisfied customers. This can erode our brand equity and create misperceptions about our company in the market that in turn could lead prospective customers, employees, and investors to pass on our products and services.
On the other hand, we realize that brand consistency throughout all levels of the organization will help us drive the company to grow and prosper. A well-engineered brand with the appropriate execution can drive an increase in sales. The company will also be better suited to attract and retain the best employees. Vendors will see value in our brand and look to establish partnerships with us, while investors will see the business and our brand equity as a valuable commodity.
Fast and Secure Deployment
An important key to success lies with our ability to efficiently and effectively bring-to-market secure product and service offerings. In the technology, financial, and blockchain industries, speed is imperative in order to compete against other companies while security is paramount to build trust amongst new and existing customers.
Corporate product offerings are derived by the executive team from the overall company vision. The offerings are driven by leaders in the company that architect the product or service including requirements, specifications, and more. Teams are assembled based upon the requirements of each offering and are broken down into milestones that can be achieved in a timed sprint. Coin leverages agile methodologies led by certified Project Managers for developing products and services to ensure that sprint timelines and project schedules are adhered to.
In addition to speed, security is a top priority for the company. This includes, but is not limited to the security of developed code, core infrastructure, physical bank security, and more. Coin has a three-pronged approach to internal security. The first begins with people and ensuring that company hires are trusted and operate with full transparency and integrity. At a minimum, the company executes non-disclosure agreements, performs background verifications, contacts references, amongst other security measures. The second and third areas of focus are process and technology and ensuring diligence around the execution of operations in relation to security. Corporate processes and developed technology must protect and close all potential attack vectors that would be susceptible to exposure and security risk. Coin employs internal, and contracts third-party, security firms to frequently perform process and technology audits to mitigate security risks and vulnerabilities.
Customer Acquisition
Please refer to the previous section in 10.0.
Neglecting any aspect of our business can result in undesired results. However, not ensuring a dedicated focus on one of the critical success factors above can be absolutely fatal for the company. It is a priority for the company to ensure plans are developed and executed to maximize the opportunity for success.
​
12.0 Team
Coin will cautiously hire new team members to minimize expenditures and management overhead. The need for new employees will be dictated and driven by overall product and labor demand. This will help the company reduce risk, increase employee morale; meanwhile, minimize costs and management overhead. Coin will also bring on professionals on an as-needed basis to assist on consultative matters, where necessary.
Coin Founders
The COIN XYZ, Inc. team is assembled from a diverse team of technology alumni from the technology, financial, and blockchain industries:
Damon Nam: Chief Executive Officer
http://linkedin.com/in/damonnam​
Prior to starting Coin, Damon was a seventeen-year IT services professional at Microsoft. During his tenure, he assumed three different management roles within the Microsoft Services organization. In his last role as a US Services Partner Program Director, he was responsible for driving and managing the Preferred Services Partner program for the US; a program with approximately seventy-five partner organizations and a total book of business of over $90 million in revenue. Damon is responsible for architecting and executing the strategy and operations to drive Coin’s overall mission.
Byron Levels: Chief Technology Officer
http://linkedin.com/in/byron-levels-a3bb9014​
Byron Levels has 23 years of experience as an IT services professional with a wide range of expertise in developing solutions to help businesses succeed. Byron has worked for many Fortune 500 companies including Microsoft, AT&T, and American Airlines. Byron is an architect and application developer with a strong focus on e-commerce and business application integration. Byron is responsible for driving the architecture, implementation, deployment, and support for all engineering needs for Coin.
Coin Advisors
Christina Apatow
Area of Concentration: Artificial Intelligence and Conversational Bots
https://www.linkedin.com/in/christinaapatow​
Christina Apatow is the Founder and CEO of FetchyFox. She was previously the Vice President of client solutions for API.AI and helped create and deliver new and innovative products with the company’s conversational UX platform. She orchestrated partnerships to create an ecosystem dedicated to customer experience ensuring intuitive, brand-unique AI agents for any application, device, and service. API.AI was acquired by Google in 2016. Christina earned her master's of science degree in electrical engineering from Stanford University.
Alex Mashinsky
Area of Concentration: Blockchain and Technology
https://www.linkedin.com/in/mashinsky​
Alex is the Founder and CEO of Celsius Network. He is also one of the inventors of VOIP (Voice Over Internet Protocol) with a foundational patent dating back to 1994 and is now working on MOIP (Money Over Internet Protocol) technology. Over 35 patents have been issued to Alex, relating to exchanges, VOIP protocols, messaging, and communication. Alex has received numerous awards for innovation, including being nominated twice by E&Y as Entrepreneur of the year in 2002 & 2011; Crain’s 2010 Top Entrepreneur; the prestigious 2000 Albert Einstein Technology medal; and the Technology Foresight Award for Innovation.
Jeremy Gardner
Area of Concentration: Blockchain and Technology
https://www.linkedin.com/in/jg1578​
Jeremy Gardner is a young American cryptocurrency​ serial entrepreneur based in San Francisco and Los Angeles. As the co-founder of Augur prediction market and Ausum Ventures, he is widely regarded as a pioneer and expert in many areas regarding blockchain. He is also the founder of The Blockchain Education Network (College Cryptocurrency Network), a nonprofit “force for the good” made up of students and alumni across the world who are creating bitcoin and blockchain clubs on their academic campuses.
​
13.0 Liquidity Offering Details
Coin creates products and services that are available for the public to use. To access the Coin network, users acquire $COIN™ tokens through Coin’s token liquidity offering, which commences in Fall 2020. Coin is seeking to raise a hardcap of 2.4 million USDT in order to execute its liquidity strategy and accomplish its planned milestones. Minimum participation will require 1 USDT. The offering rate is 10 $COIN™ tokens for 1 USDT; equivalent to $0.10 $COIN™. Coin aims to exchange approximately 26.8 million $COIN™ tokens; to execute its market liquidity strategy, support the company’s growth, and to support the Coin ecosystem.
Token Role:
Network access; Store of value, Unit of account; Means of exchange; Record of investment
Token Supply:
Fixed supply of 100 million
Distributed in Liquidity Offering:
~26,785,714 million (25%)
Market Cap:
$ 4,428,000
Hardcap:
2.4M USDT
Offering Exchange Rate (COIN/USDT):
10 (equivalent to $0.10 USD)
Symbol:
$COIN™
Blockchain Platform:
Ethereum ERC20
Coin has a total fixed supply of ~107 million (107.142.857) $COIN™ tokens, distributed as follows:
Type
%
Locked
Duration
Release Rate
Coin Reserve
27%
Yes
Permanent
100% permanently locked in a Coin smart contract
Uniswap Pool
10%
Yes
12 months
100% locked in Uniswap
$COIN Holder and Bonus
14%
Yes
1 month
100% on 12/15
TrustSwap Offering Airdrop
2%
Yes
1 month
100% on 12/15
Marketing
10%
Yes
10 months
10% / Month
Employee and Advisor Pool
12%
Yes
10 months
10% / Month
Liquidity Token Offering
25%
Yes
1 month
25% / Week
Tokens raised from the token offering (25%) will be distributed as follows:
Use
%
USDT
Uniswap Pool
45%
1,080,000
TrustSwap Offering Fee
5%
120,000
Coin Raised Tokens
50%
1,200,000
Coin raised tokens (45%) will be distributed as follows:
Use
%
USDT
Liquidity Execution Strategy
15%: Centralized Exchange Listing(s)
10%: Working Capital for Market Making
15%: Market Makers
35%
420,000
Development
35%
420,000
Marketing
20%
240,000
Operations, Administration, and Legal
10%
120,000
To build and grow our community, the company must raise tokens to support the development of the Coin protocol, its associated products, and to provide market liquidity for the $COIN™ token. Coin is seeking to raise 2.4M USDT. Twenty-five percent of the total token supply will be available for purchase during the token offering. Forty-five percent of the tokens raised from the token offering (1,080,000 USDT) will be used solely for creating a Uniswap pool for liquidity. Thus, enable $COIN token holders to have liquidity immediately following the offering. Fifty percent of the token offering will be also used by the company for continued development, marketing, operations, and further execution of the company’s liquidity strategy. Preceding the offering, Coin will burn 7.142.857 tokens from the staking reserve pool to lower the total token supply to 100M. $COIN™ tokens that are not exchanged during the token offering will be sent to the staking reserve.
Tokens raised in the token offering will directly result in the creation of a Uniswap pool, TrustSwap offering fees, and tokens for company operations. Tokens allocated for company operations will be used for the company to execute its liquidity execution strategy and for development, marketing, etc. The liquidity token offering enables Coin to grow and scale its product, enable liquidity for the $COIN™ token, and develop a strong community of members to help further the Coin ecosystem.
The shifting digital landscape and consumer openness have allowed for the entrance of new players into the financial services and digital assets sector. With the ability to offer products and services that meet the needs of digitally-savvy consumers and rapidly innovate in response to changing consumer tastes, we believe that COIN XYZ, Inc. is well-positioned to become a world-leading financial services company in the blockchain industry.

2.4M USDT Hard Cap Goal Attainment
Engineering:
Coin Exchange Platform Launch
Team expansion
Developer programs
 $COIN™ Token Liquidity
Uniswap Pool Creation
Coin Exchange Listing
CEX Exchange Listing(s)
Market Making with High Working Capital
Marketing
PR and Advertising
​
14.0 References
Nolan, Tier. "Re: Alt chains and atomic transfers.", Web Forum, 21 May. 2013,
https://bitcointalk.org/index.php?topic=193281.msg2224949#msg2224949​
Min, Alex. "Why Are Atomic Swaps Important?", Blog Article, 14 March. 2019,
https://liquality.io/blog/atomic-swaps-explained​
Min, Alex. "Hash Time Locked Contracts (HTLCs) Explained.", Blog Article, 3 April. 2019,
https://liquality.io/blog/hash-time-locked-contracts-htlcs-explained​
Altcoin.io Exchange, "The First Ethereum <>Bitcoin Atomic Swap.", Blog Article, October 2017,
https://blog.altcoin.io/the-first-ethereum-bitcoin-atomic-swap-79befb8373a8​
Jl777, "BarterDEX – A Practical Native DEX.", BarterDEX Whitepaper, November 2016,
https://github.com/SuperNETorg/komodo/wiki/BarterDEX-%E2%80%93-A-Practical-​
Buterin, Vitalik. "Ethereum Whitepaper.", Whitepaper, 2013,
https://ethereum.org/en/whitepaper​
​
15.0 DISCLAIMER
AS DESCRIBED IN THE COIN XYZ OFFERING AGREEMENT, COIN TECHNOLOGY IS PROVIDED "AS IS", AT YOUR OWN RISK, AND WITHOUT WARRANTIES OF ANY KIND. Although Coin XYZ, Inc. d/b/a/ "Coin" seeds development of the initial code for the Coin network, it does not provide, own, or control smart contracts deployed on the Ethereum blockchain. No developer or entity involved in creating the Coin network will be liable for any claims or damages whatsoever associated with your use, inability to use, or your interaction with other users of, the Coin Network, including any direct, indirect, incidental, special, exemplary, punitive or consequential damages, or loss of profits, cryptocurrencies, tokens, or anything else of value.

Coin XYZ, Inc. does not offer investment advice or analysis, nor do we endorse or recommend investments in any company or the suitability of an investment for any particular user. Coin is not registered as a broker-dealer or financial or investment advisor and does not provide any services requiring such registration. The information on our whitepaper, website, and any other collateral regarding any company is based on publicly available information or directly from the subject company. Coin makes no representation or warrant as to the adequacy, accuracy, or completeness of such information. Any opinions or forecasts expressed herein are our own, are not intended as investment advice, and are subject to change without notice. Coin marketing collateral has been prepared solely for informative purposes and is not a solicitation of an offer to buy or an offer to sell any security.
All Coin marketing collateral, should not be construed as an endorsement or recommendation of that company for any purpose whatsoever. Coin marketing collateral does not take into account the investment objectives, financial situation, or needs of any particular user, and each user should consider whether any investment opportunity is appropriate given their investment objectives and current financial circumstances. Any person considering any investment in any investment whatsoever is encouraged to consult with their own investment or financial advisor, tax advisor, and/or attorney beforehand.
All investments entail risk. The companies that leverage the Coin protocol, source code, or other tools and marketing collateral made available to the public, are subject to risks inherent in investing in any size company as well as other risks specific to their business and operations. In addition, coins, tokens, and securities of these companies may be highly illiquid. Therefore, no one should invest in any of these companies unless they have no need for liquidity of their investment and can sustain a total loss of their investment.
You should thoroughly review the complete offering materials for any investment opportunity, particularly all risk factors, prior to investing in any offering and become familiar with the investor requirements, investment limits, and your ability to resell the investment.
By accessing any Coin assets or marketing collateral, you agree to be bound by Coin, Terms of Use, and Privacy Policy.